AI has allowed me to go from zero to $10 million within 2 years without any tech skills or a high school degree. Our company is now on a trajectory for $12-15 million next year.
I want to share with you how I broke free from my small-town mentality and leveraged AI to completely transform my life and business.
I was raised in northeast England, attending one of the worst-behaved schools in the region. I didn't go to college, have no degree, and started working in a factory at 16 years old. I come from a working-class family where my dad was so scared about money that he chose to have only one child in fear of not being able to provide.
The richest person I knew growing up made just $40,000 per year as a middle manager at a small construction company. When you're from a small town, if you see anyone making over $100,000-200,000 per year, you probably think they're running a scam. I had that mentality too, and it held me back tremendously.
To overcome this, I had to get myself out of limiting environments and surround myself with people thinking bigger. You need to gain insights into what's truly possible, which won't happen if you stay in your comfort zone. Most importantly, I had to learn to recognize when my thought process was false and holding me back. Breaking through these mental barriers was my first step toward transformation.
One of the biggest things holding us back is our identity. It sounds abstract, but it's actually very logical: you take specific actions based on the identity you have.
It's easy to say, "I'm like this because I'm from here," but that's limiting. If you reprogram yourself to have a more powerful identity and stronger belief system, you can start to live life in abundance rather than scarcity.
This means designing who you want to be deliberately rather than letting circumstances define you. Understand your core values and gatekeep them fiercely. For me, personal alignment is my biggest core value because I know when I'm in good flow, everything else improves. Align your activities with who you want to become and ruthlessly eliminate anything that doesn't serve that vision. Most importantly, remove those self-imposed limitations and fake self-beliefs that tell you what you can't do.
My business partner, Jacob, and I had scaled our business to above $200,000 per month, but we were stuck in the day-to-day operations. I wanted to reach the next level, but wasn't willing to sacrifice my life and health again to get there.
When ChatGPT was released, everything changed. We recognised its power immediately. One team member, Blaise, started experimenting with it, and we eventually built our own AI tool that revolutionised our business.
But we started by using existing AI tools in the marketplace before building our own. This allowed us to quickly implement solutions without technical expertise. We applied these systems primarily to marketing agencies that were constantly looking for better results.
With AI, we developed methods to scale cold outreach without spending a penny on advertising or requiring a massive personal brand. The systems we built allowed us to book appointments with qualified business owners consistently, which became our gateway to explosive growth.
We were able to take our business from $200,000 per month to over $550,000 per month in less than a year using AI. But the revenue wasn't even the best part – AI gave us our free time back.
Most recently, we built our own internal AI chatbot programmed with all our company knowledge to handle customer success. This saved 3 hours per person across our business, over a 30% time saving for the whole organisation. Think about how profitable that is.
The freedom AI created allowed us to move countries and dramatically improve our lifestyle. We could finally take care of our health and well-being instead of sacrificing it for business growth.
The key difference was learning to live powerfully instead of just surviving on coffee and adrenaline. When you're not sleeping well and relying on stimulants to function, you might have money but you don't feel like you're thriving. AI enabled us to have both the financial success AND the quality of life we'd been chasing.
The next generation of wealth is going to be AI-driven. It's bigger than the internet, bigger than cryptocurrency, and will cause massive disruption across industries. Where there's disruption, there's money to be made.
Imagine getting 90% of your tasks done for you – what would that mean for your life personally and professionally? That's what AI empowers businesses and individuals to achieve.
You'll always be ahead if you can get a first-mover advantage. The time to capitalise on AI is now, even if you feel like you don't have everything together yet. You might think you need confidence, experience, business knowledge, or tech savviness, but the truth is, the only thing you need to be successful is drive – the rest will come.
I'm not a techie, programmer, or developer, but I recognised that this leverage was just the beginning. Don't miss the revolution – what we're seeing now is just chapter one of the AI story.
It wasn't an easy road to get here. Just like every good entrepreneur, I made mistakes (a lot of them). But I could've achieved these results in half the time if I'd recognised the power of AI earlier.
My hope with this blog is to give you the playbook I wish I had when I was starting. The window of opportunity is open right now, but it won't stay open forever. Those who tap into AI's potential now are going to make a fortune.
Whether you're looking to transform your existing business or start something new, AI provides unprecedented leverage that can help you accomplish your goals while maintaining the lifestyle you want.
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